Mind The Gap: The Proven 4 Step System For Booking More Weddings Without The Struggle & Stress
You started your wedding business because you love what you do and you adore working with couples, but you’ve become frustrated with the process of trying to bring in clients consistently.
You thought running your own business was supposed to be about freedom, but instead you’re working more than ever, and you’re not getting anywhere fast.
You feel lost, overwhelmed, and confused about what you should be doing to market your business. Frankly, you’re done with throwing things at the wall to see what sticks.
You LOVE what you do, but you want to start making REAL money.
And you can’t help thinking:
This isn’t how it’s supposed to be.
You’re not alone.
Every single client I’ve worked with has been there, and I’ve helped each and every one break through and find success (with half the stress).
First things first, in order to move forward, you need a system that actually works for you and that brings in interested couples without you having to work your ass off to find them.
Imagine . . . no more wondering where your next client will come from, or how much money you’ll make next month. Instead, you can even be attracting potential clients while you’re out working on weddings with your current clients.
“Great!” you’re thinking. “But… how do I make that happen, exactly?”
I created Mind The Gap to teach you exactly how to setup a new-client outreach system that actually works.
It took me 3 years of trial, error, and intense studying to figure this out for myself. Now it’s my pleasure to share my hard-won knowledge with you – so you can save boatloads of time and cash.
This is the EXACT strategy I use in my own business and now? It’s all yours.
Get ready to turn your wedding business into a profit powerhouse!
What People Are Saying
“When I joined Mind The Gap, I was receiving quite a few enquiries and I would respond quickly, adding in extra info, being friendly and answering the enquirers question BUT I was not seeing many follow throughs from the enquiries. Just the sound of crickets… I thought my website and social media was set up to attract the right type of customers, but I was still failing somewhere and I didn’t know where it was.
I was unsure if I could justify the expense of Mind The Gap when I was already struggling to make enough sales but I will tell you that if you change your mental attitude from expense to investment, it makes a huge difference in your decision making process.
Heidi’s Mind The Gap helped me figure out exactly what I was doing wrong in my marketing and exactly how to change it. After going through Heidi’s Mind The Gap Course, I now have confidence in my sales process – I no longer feel like a cheesy salesman and I’m actually converting more leads into sales! Email marketing is now a very big asset for my business and has been instrumental in booking more clients. Heidi taught me how to blog properly and now I’m coming up much higher in Google search rankings than my competitors.
I now know the very valuable importance of marketing. It now has a very real place in my business plan.
The private Mind The Gap community on Facebook made me feel as if I wasn’t alone and I built a bond with other people in my situation and we all have grown together.
Marketing is not only easy but now it’s enjoyable.
If you are struggling with the overwhelm and getting a load of advice, but you just don’t know where to start or you are not seeing results then this course is for you.
If you think marketing is all about putting ads in newspapers magazines or Facebook and think you will get the type of customer you want to work with, think again. You need to take this course to better understand what marketing really is all about and how to be better at it without spending loads of money.
If you are struggling in your wedding business and have lost your mojo a little because it is getting you down, then this course is for you.Jaclyn Campbell, Ivory & Rose Cake Company
If you get loads of leads, but no follow through, then this course is for you.
If you have no idea what marketing is and how it can create one of the most valuable assets for your business, then this course is for you.”
Over 12 weeks, Mind The Gap takes you through 4 steps dedicated to helping you do more of what you love by spending less time chasing after potential clients.
Step 1: Get To Know Your Ideal Client Better Than They Know Themselves
In this step, we’ll dive deep into your business to find the essential elements that you need to market yourself well including . . .
- How to define your ideal client so you can find and market to them easily.
- Why people buy from you (so you can flaunt it more in your marketing and justify higher prices).
- How you can set yourself apart (so your competitors don’t stand a chance).
- How to demonstrate your expertise (so that you can build trust with your potential customers).
Step 2: Building A Blog That Draws Customers In Like A Magnet
In this step we will be going over all things blogging including . . .
- Why blogging is one of THE most important things you can do for your business.
- What to write about.
- How to create a simple blogging strategy.
- How to write great posts (even if you don’t think you’re any good at writing).
– How to get your posts in front of your ideal client.
Step 3: Get Couples Salivating Over The Prospect Of Working With You
In this step, you’ll learn exactly how to get couples to fall in love with you and leave them salivating at the prospect of working with you. You’ll learn techniques including . . .
- How to demonstrate the value of what you do on your website AND in your marketing (so spending money with you is a no-brainer for customers and haggling doesn’t even cross their minds).
- How to prove that you’re a credible professional that they can trust and NOT an amateur.
- How to get testimonials that do the selling for you.
Step 4: Getting Couples To Say 'I Do' To You
In this step we get into the sales process. Surprisingly? It’s actually a lot like dating. (You wouldn’t walk up to someone at a bar and ask them to marry you, so why do that to potential customers?) We’ll cover a lot, including…
- How to define your sales cycle – and systematize it, so it’s simpler to make sales.
- How to track where your customers are coming from, so you can focus your marketing on just those sources.
- How to bring leads into your sales cycle and turn them into paying customers.
- How to put your sales system on autopilot so you just have to rinse and repeat.
PLUS you’ll receive lifetime access to all of these lessons AND access to the members-only Facebook group, where you can connect with your fellow students, ask questions, share your challenges and swap success stories.
And (because I really want you to punch overwhelm in the face) you’ll get some extra bonuses too . . .
My Super Simple Blogging System (Value: $67)
A full play-by-play of the systems I use to produce, distribute, and email blog content to my list. Watch every step in my process over my shoulder in real time, courtesy of this screencast video.
The Wedding Marketer’s Toolkit (Value: $97)
The complete guide to every system and tool I have running in my business. You’ll find a how-to for each of my favorite tools, including Hootsuite, Evernote and my personal best-friend-for-life Buffer.
Your Blog Promotion Checklist (Value: $27)
Wondering how to get the word out about your blog? This checklist will give you the rundown of everything you need to know about promoting your blog posts – from how to get your shiny new blog posts in front of your ideal client, AND how to automate it to make your life easier.
Productivity Hacks Handbook (Value: $47)
My favorite tricks and tips to kick procrastination into the backside, and the most of your time!
You’ll walk away with . . .
- a system in place that brings in new leads and helps turn them into customers for you.
- a blog that draws in clients like a magnet.
- a clear picture of who your ideal client is, what they need and where to find them, so that you can focus on attracting them (and only them).
- your marketing questions, answered.
- the confidence that comes with being in control of your marketing and sales process.
My Story or “Who the hell is this chick and why should I care?”
I fell in love with marketing after I volunteered to run and promote a World AIDS Day event for a charity. The experience plunged me straight into the thick of things – and I was instantly hooked. Over the years that followed, I worked my way up the industry ladder from assistant all the way up to marketing manager.
As for the wedding industry, I took my first baby steps into this wonderful world as an intern for a wedding planner. Once again, I fell head-over-heels, and went on to plan weddings on the side (while still working my full-time marketing gig).
I wanted to ditch my day job and kick off a wedding-centric business of my own. But there was a problem. I had no idea what being an entrepreneur actually meant. I had a “build it and they will come” mindset… and it didn’t take long to learn things just don’t work that way. I needed a strategy.
Sure, I understood marketing, but I quickly learned that the best teachers are the ones who are doing it. School just can’t teach you what self-made millionaires can. So I spent five years studying entrepreneurial superstars like Marie Forleo take the world by storm, noting what they did, and what worked for them. I watched. I learned. I tried, failed, succeeded, and tried again. Finally, I discovered the techniques that worked for me, and my business began to blossom.
While I was running The Alternative Wedding Fair I noticed something. There were too many ridiculously talented wedding professionals struggling to make ends meet, because they weren’t getting enough new people in the door.
So I decided to do something about it. I paired my years of finely-tuned marketing skills with my understanding of the industry, and started coaching one-on-one clients (and the results have. been. EPIC.). Since then, it’s become my mission to teach amazing entrepreneurial ladies and gents how to work a high-impact marketing plan on an itty bitty budget. The result? A consistent flow of leads who become customers, so you can continue doing what you love.
Now, it’s my honor to all that awesome knowledge with you.
I’ve packaged everything I’ve learned and taught my clients about attracting and converting visitors into buyers, into Mind The Gap. This is the complete guide to getting seen, attracting fresh prospective clients, and converting web hits to buyers like nobody’s business. I’m over-the-moon excited to share what I’ve learned – without annoying marketing jargon, or over complicated steps – to help YOU rock your wedding business in a major way.
Frequently Asked Questions
Q. There’s so much marketing information out there . . . how do I know this is the program for me?
A. Mind The Gap is for you if . . .
you want to bring in a consistent flow of couples who want to work with you (and only you).
you want to simplify your marketing and sales systems and only do what works.
you want a specific, actionable, no-bullshit action plan to bring in more business.
you want to know exactly what works so you can implement that in your business.
Mind The Gap isn’t for you if . . .
you just want a quick fix. What you’ll learn in Mind The Gap takes time to put in place but it’ll make a difference in your business, as long as you’re ready to put in the work.
you want someone else to do the work for you.
you’re not willing to put the effort into working on your business.
you’re too busy to work on improving your business and making more money, right now.
Q. How do I know it’s worth the investment?
A. This program contains a step-by-step system that’ll do wonders for your bottom line. And it’ll help you understand your people, business, and online presence better than ever before.
No gimmicks, no bullshit. I know these methods produce amazing results, because they’ve done wonders for not only my business, but my clients’ businesses.
I want this for you, so I’ve created a payment plan to make this course accessible for as many wedding-related entrepreneurs as possible. Read more about that below.
I’m also so certain these tools and tips will pay for themselves again and again, I’m offering a 30-day money back guarantee.
Q. Will the strategies be difficult to implement? Will I need to hire a team?
A. Nope! This program is jam-packed with marketing solutions for ANY budget, even if you’re working under your own steam. While it’s never a bad idea to bring in the pros when you’ve got the budget to hire a team you trust, if you’re a one-man or one-woman operation right now, Mind The Gap is still a great fit for you. In fact, most people who go through this course are riding solo.
Q. I understand SEO and social media, but neither of those seem to be helping my business. What gives?
A. While it’s great to have a basic understanding of these online marketing tactics, SEO and social media alone don’t tell the full story. You need more than just website hits and followers on Twitter and Facebook. You need to start converting those viewers and readers into buyers. This program will fill in the gaps in your knowledge, so you can start making the sales you know you should be making.
Q. I’m pretty busy, will I have time for this?
A. Are you too busy to make more money? And are you too busy to make life easier on yourself? When you purchase this 12-module program, you receive lifetime access to ALL the materials, so you can work through them at your own pace. Try and set aside a few hours each week to work through each of the sections, and you’ll make it across the finish line in no time!
Q. Will these tips help my business when I’m crazy busy during peak wedding season?
A. Absolutely. These are tactics designed to keep your business growing year round. We’ll be diving into ways to design a funnel to bring in new fans and customers, 365 days a year, 24/7. The best part is that you can put a lot of it on autopilot, so it works even when you’re busy.
Q. What if I purchase this and find it isn’t right for me?
A. Because I’m so confident that Mind The Gap is the course that will change your business for the better, I’m happy to offer a money-back guarantee. If, for any reason you’re not happy with it, simply let me know within 30 days of enrolling, and I’ll give you your money back.
What People Are Saying
“Being in the wedding industry I get so tired of companies contacting me asking me to go on this database that database, claiming that they can do this and that for you and help your business will grow,
HOWEVER, The first thing that struck me was that Heidi is actually a REAL person, no fancy gimmicks, NO false promises of a huge database of clients. I first found Heidi through one of my acquaintances I met at a recent wedding fair and she has been SO helpful! When I found I had hit a few stumbling blocks, Heidi was there every time. When I emailed her she would email straight back. Her advice was absolutely brilliant – and she made me look at my client base in a different manner. I did what she said and presto I had 5 enquiries within a week!!!! I had to email and Heidi to tell her and she emailed me back with EVEN MORE advice. As a result I’ve even changed my way I write emails to clients! I would DEFINITELY recommend her services to my suppliers, my friends in the wedding industry and any future acquaintances who are struggling in the wedding industry.
What you have to know about Heidi is like I said she is a REAL person, is very approachable and has some terrific ideas about business. It is so comforting knowing someone like Heidi is just an email away if you hit a stumbling block.”Michelle Greyeyes, Grey Eyes Make Up Artist
How many weddings are you missing out on every year because you don’t have a system for getting customers? What would it be worth to you to be able to book them without all the stress, knowing that you have a list of people who want to work with you?
I want as many people as possible to have access to this program so I’m offering it for just $497. I’m also offering a payment plan, so you can spread out the cost of the program if you prefer.
You’ll recoup the cost of this program in no time, and find that it pays for itself time and time again over the lifespan of your business.
If you’re ready to turn more website visitors into paying customers, crank up your profits, and start making real money, all year round, click the button below to get started right now!
One time payment: $497
Payment plan option: 3 monthly payments of $187